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Content Types and Expectations for Translation Memory Reuse
One of the biggest benefits of centralizing the management of translation, is the reuse that is gained through translation memory. If you’ve never used translation memory before, it means that you no...
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The Syntactic Challenges of Using a Translation Memory Database
What happens when a 128-page technical text needs to be translated in 4 days? In such situations, no translator would even consider translating an entire file without the aid of translation software....
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Why Transparent Translation Processes are Important
One of the most frustrating aspects of translating and localizing content is keeping track of where it is throughout the process. Traditionally, you cede a lot of control to your language service...
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Four Ways Translation Management Software Reduces Costs and Increases...
You’ve all probably been there. It’s time to turn in your budget for an upcoming translation project, but you’re having a hard time wrapping your head around how much it’s going to cost. Whereas the...
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Which Translation Option Is Best for Your Brand?
Translation technology has come a long way in recent years with programs like Google Translate being able to translate entire web pages in an instant, free of charge. But at times machine translation...
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Why Offering Native Brand Experiences is Essential for Travel Brands
Business is booming in the travel and hospitality industry, with $1.25 trillion in revenue recorded globally in 2014. That number is expected to increase to $1.8 trillion by 2030. By its very nature,...
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Speaking Your Customer’s Language Is Easier Than You Think
So your brand has found success in the US. Now what? Do you rest on your laurels and pat yourself on the back, or do you take the leap and set your sights on the rest of the world? If you choose the...
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[Survey] Enterprises Show High Demand for Localized Digital Content
Recently, Smartling partnered with IDG-Connect to conduct a survey of more than 200 enterprise IT decision makers to assess their current approach to digital content translation and localization, and...
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Yext’s Liz Walton Talks International Marketing and Global Ready Tech
Smartling and Adweek are teaming up to host a webinar on Wednesday February 3 at 1 pm ET. The webinar will feature insights from experts at different stages of the global marketing effort about what...
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SimulTrans’ Adam Jones on Maintaining Quality at Speed with Technology
Smartling and Adweek are teaming up to host a webinar on Wednesday February 3 at 1 pm ET (and you can still register here). Last week, we caught up with our first webinar presenter Liz Walton,...
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Global Content Strategy: The Localization Value Chain
Recently, Smartling partnered with Adweek to deliver a webinar titled Content Strategies for Global Brands: Speaking Your Customer’s Language. The webinar featured Liz Walton of Yext, Adam Jones of...
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Pinterest, Shinola and Shazam Go to Market Faster with Smartling
Smartling’s technology enables ambitious brands to reach customers around the globe with native brand experiences that resonate and drive conversions in multiple markets. It does this by automating and...
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5 Keys to Developing a Successful Market Penetration Plan
Entering new markets can be a risky proposition. There are countless examples of otherwise successful US brands that attempted to expand into new regions only to retreat because they couldn’t enter or...
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Global Opportunity Knocks: Answer with Translation Management Software
There is a huge opportunity out there for ambitious brands seeking a more dominant position in the global marketplace. Millions of potential customers are ready and waiting outside of domestic markets...
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Streamline Translation and Localization with Smartling’s Global Fluency Platform
Ninety five percent of consumers currently live outside of the US, according to the US Chamber of Commerce, and global fluency is the key to reaching them. But ambitious brands don’t view that as a...
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How Connectors Make Your Multilingual Ambitions Much Easier to Achieve
It’s a great time to be a content creating business. There’s a wide variety of content management systems available for you to organize, create, and publish content. Even better, marketing automation...
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Turbocharged Translation for CMS and Marketing Automation Platforms
Having taken a stroll through the typical modern marketing department tech stack, and explained How Connectors Make Your Multilingual Ambitions Much Easier to Achieve, in the previous post –...
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Translation for Ecommerce Solutions and Source Code Repositories
Translation connectors can be the easiest way to upgrade your existing technology into a global version of the same. Recent posts explained How Connectors Make Your Multilingual Ambitions Much Easier...
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Integrations Are Key When Selecting a Translation Management Platform
Take a minute to think about all the different systems and platforms your content has to pass through before it actually reaches the consumer. You probably thought about your email or cloud storage, as...
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Don’t Let International Marketing Be an Afterthought for Your Brand
Your brand has decided to expand internationally, so now what? The global marketplace appears ripe for the picking, right? According to the US Chamber of Commerce, 95 percent of the world’s consumers...
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